Symptoms: Unresponsive, soliloquy-like communications
Side Effects:Spam & Blacklisting accounts
Dosage:Sending personalized, automated emails at the time of need.
Active Ingredients:Email lists, Subject Lines, value
Email creates buzz. Unfortunately, it can create a lot of noise as well. Stand out in the inbox by personalizing emails with content that your users care about. Lure your leads and nurture your customers.
Get By Giving
Start with a signup section on your website and offer something they want, but don’t have (e.g. newsletter or white paper). Then leverage an existing email list by rewarding those that share via carbon copy (cc). This generates word of mouth from a trusted source.
Do More By Doing Less.
Email replies are only good as your response. Nurture inbound signups by automating responses based on stage of their journey.
Put The Custom Back In Customer.
Tailor your emails for the individual. Break out from personas and focus on behaviors. Opportunities rise from past purchases and emails opened.