Prescription:Short Messaging Service (SMS/Text)
Symptoms:Loss of mobility, tone deafness
Side Effects:Compliance; SMS blacklisting
DosageEngage with users with updates, offers, and incentives daily
Active Ingredients:Text, emojis, notifications
SMS is younger sibling of email marketing. SMS doesn't have the volume of email marketing (as of Q3 2017), but they get heard. Over 90% of text messages are opened within 3 minutes (compared with email (22%), tweets (29%), and Facebook (12%).
There’s a new kid in town.
The Journey is the Destination
Create a workflow to lead your customers towards conversion.
Every User Has A Story
Craft personalized text messages to various segments
Experiment With Chatbots
Blend customer service with self service with your most common use cases.